Popular stories in the media often originate from a press release. Each week, we pick one of those popular announcements and distill down key PR lessons that you can immediately apply in your own business. This week: a product announcement from Nissan that captured the attention of the media with the debut of its 2018 Leaf electric vehicle.
New Nissan Leaf Adds Range, Competition to Electric Vehicle Market – The Mercury News
What was it about this announcement from Nissan that got the media’s attention? What can we learn from this press release?
What We’ve Learned: Tell a Bigger and Better Story
Nissan’s statement had a lot going for it by announcing a new product that’s on the cutting edge of a trend. Yet the press release could have gone a step further by offering a coherent narrative of the Nissan Leaf’s dominance in the mass market. Nissan’s statement only briefly touches on these aspects.
When writing your product announcement be sure to have a clear and engaging story that is backed up by relevant details and data. If you fail to include a narrative in your press release the media will pick up on your pitfalls and create their own story. The Wall Street Journal created its own narrative by saying Nissan was trying to jump start slowing sales. Here is a link to another example of an electric vehicle product announcement, but from Volvo.
Check out the Nissan announcement and leave a comment section below what lessons you can apply in your next product debut press release.
Alex Armitage is the co-founder of Publiqly, whose step-by-step systems help small and medium sized companies write press releases that journalists and bloggers can’t ignore. Were you forwarded this post? Sign up to receive our weekly press release lessons directly to your inbox.
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