Publiqly was founded in 2016 by Alex Armitage and Marcel van de Hoef. They have distilled down decades of international PR and journalism knowledge into an affordable and easy-to-follow system for writing press releases.

What we believe in
Small and medium-sized businesses are the backbone of the economy. They create the most jobs and deliver innovations that make our lives better. Buy they don’t get their fair share of publicity, which limits their growth opportunities. PR agencies are too expensive or are too focused on themselves. If businesses want to take control of their own PR fate, the online do-it-yourself tools available are free templates, which assume that crafting powerful messages is the easy part. Well, it’s not.

At Publiqly, our mission is to fill this gap. We provide step-by-step systems to enable companies big and small to make themselves heard, so they can advance their great ideas and contribute to a better society.

How we started
Marcel and Alex met in the mid 2000s when they both worked as technology journalists at Bloomberg News. After leaving Bloomberg, they stayed in touch to explore creative and business ideas and to have fun. In 2016, they founded Publiqly, whose online systems help start-ups and small to medium-sized businesses write better PR copy and claim their fair share of publicity.


Alex Armitage has more than 20 years in the media, communications and marketing industry. He’s involved in several online businesses including Publiqly, which he co-founded in 2016. Before starting out as an entrepreneur, Alex was an award-winning journalist at Bloomberg, where he covered media, entertainment, and telecommunications. During his journalism career, he worked from offices in New York, Los Angeles, and London and covered some of the world’s biggest companies including Disney, Vodafone and Time Warner. Alex studied at Rutgers University and has a graduate degree in International Economics from New York University. He’s currently based in Vancouver, Canada.

Marcel van de Hoef  has over 20 years of experience in the media and communications industry. He worked as a correspondent for AP, a technology journalist at Bloomberg and he played a key role in the creation of Novum, a Dutch news agency and multimedia production house, which was later sold to its largest competitor. Since 2010, Marcel has been active as an independent consultant, using his writing skills and understanding of the media to help companies and professionals communicate with more clarity and focus. He has advised a broad range of companies on their communication and content strategies, including several Fortune 500 brands. Marcel is also a certified trainer, specializing in media, writing, interviewing and listening skills.

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